Why Omnichannel Conversion is Critical? Omnichannel, which is also spelled as “Omni-channel” is basically a multichannel sales approach that aims to provide customers a seamless shopping experience. Simply put, it is an integration of all the sales channels …

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Digital Disruption & Hyper-Relevance “Digital disruption” and “Hyper-relevance,” are the buzzwords of the dynamic digital industry. These words, which are actually the ripple effects of the fast-paced digital landscape are giving a silver lining to some businesses, and …

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When the e-commerce was emerging as the new sunrise industry in India, it painted a rosy picture for customers with the promises such as diverse product range, affordability, and convenience. Consumers quickly turned into “e-shopppers” as they did …

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Buying behaviours of consumers, especially e-shoppers are constantly changing along with the growth in volumes, and adding cost pressures for e-commerce companies. Products that shoppers order online have to be delivered to their home, office or any other …

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  Well, before we delve deeper to understand the various aspects of last mile delivery, let’s learn about an interesting survey. This is an eye opener. In the second half of 2014, two senior research analysts with ‘ARC …

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