Combining Clicks and Bricks

Combining Clicks & Bricks

As retailers continue to see rapid shifts in customer demands, competitor’s proficiencies and available technologies, the pressure for Omnichannel transformation has been at an all-time high. Retailers are capitalizing these opportunities, but understanding which capabilities are most important and how do you want to build them out is the key to success.

There is copious evidence that the shopper preference for buying online and picking up in a store has become part of mainstream retailing. It is a rational extension of a digital outlook that has been embraced by all segments of shoppers who now use peculiar technology in every aspect of their lives.

Retailers are competing to catch up with the consumer’s desire for instant gratification. Why wait for delivery when you can go to the store and own it today? Offering buy online pickup in-store clearly enables retailers to provide a service that shoppers want, but it is especially important because it is a key stage on the journey to achieve Omnichannel transformation.

For brick-and-mortar stores, offering in-store pick up of online purchases is a significant competitive advantage over pure-play online retailers because it offers a differentiated level of convenience that cannot be matched by e-tailers.

Effectively adapting to the expansion of technology through modernization is the only recourse to sustenance and profitability. To deliver a seamless cross-channel experience not only requires retailers to upgrade their back-end systems to create a unified Omnichannel platform, but it also requires developing a plan to extend the transformation through every stage of the shopping journey. This means a transformation of every potential customer touch point including all stores, store associates, contact centers, websites, and mobile channels.

As buying online and pick up in-store is becoming a norm of online & offline integration, retailers should focus on implementing automated parcel delivery and pick-up terminals for customer fulfillment. These automated parcel lockers help facilitate a seemingly complex process of modernization by:

  • (i)   Offering 24/7 click & collect to customers
  • (ii)  Enhancing Omnichannel experience for your customer
  • (iii) Regular & repeat visits from online shoppers
  • (iv) Increasing footfall for your business
  • (v)  Increasing operational efficiency
  • (vi) Reducing costs

We at Smartbox provide a holistic solution for Automated Smart Lockers complete with hardware, software & consulting services. Our technology is mobile app-enabled and provides real-time monitoring of all transactions. We also provide end-to-end guidance for cost-effective and timely implementation. More details can be checked here:

If you are curious to learn more, dial +91-8882-760-760 to speak with one of our representatives or send an email to We would be glad to assist you.


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