Data stuffing to data exploration! That’s how data analytics have changed in the recent years. The catch here is not just about collating a bewildering amount of real-time data, but how to pick the relevant ones for analysis …
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Consequences of doing nothing! That’s what inaction inertia is all about. This element of social psychology is evident time and again among both consumers and retailers. Have you ever missed a great bargain, and regretted it? Then another …
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Imagine you have picked an item from your wish list and placed an online order at 11:00 a.m, and got the package in your hand by 6:00 p.m, and that too without having to pay any additional shipping …
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The Increasing Importance of Logistics for Multichannel Retailing Over the years, logistics has been a part of back office functions and hardly considered a driving force for revenue generation. However, things have changed drastically, especially after the e-commerce …
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