Why Omnichannel Conversion is Critical? Omnichannel, which is also spelled as “Omni-channel” is basically a multichannel sales approach that aims to provide customers a seamless shopping experience. Simply put, it is an integration of all the sales channels …
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Digital Disruption & Hyper-Relevance “Digital disruption” and “Hyper-relevance,” are the buzzwords of the dynamic digital industry. These words, which are actually the ripple effects of the fast-paced digital landscape are giving a silver lining to some businesses, and …
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“Are your customers completely satisfied with your services?” If we ask these questions to even the top tier etailers in India, how many of them can give a positive nod, and with conviction? Maybe only a handful or …
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It looks like online retailers have finally found the solution to the missing piece of the puzzle! Well, here we are talking about business-to-consumer (B2C) home delivery or the final phase of the puzzle called the “Last Mile.” …
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On March 29, 2015, The Wall Street Journal published a special feature article on its website. Well, the write-up was not about politics, economy or a breakthrough in technology, rather on the delivery challenges that e-commerce companies face …
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When the e-commerce was emerging as the new sunrise industry in India, it painted a rosy picture for customers with the promises such as diverse product range, affordability, and convenience. Consumers quickly turned into “e-shopppers” as they did …
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